23/10/2024 - 20/11/2024 / Week 5 - Week 9 Rio Sato / 0360530 Key Artwork & Collateral Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylors University LECTURES WEEK 5 - LECTURE 5 Advanced Typography: Perception and Organisation Contrast Fig. 1.1 Size (by Carl Dair) Fig. 1.2 Weight Fig. 1.3 Form Fig. 1.4 Structure Fig. 1.5 Texture Fig. 1.6 Direction (by Carl Dair) Fig. 1.7 Colour Fig. 1.8 Form Form: The overall look and feel of the elements that make up the typographic composition. To represent a concept by doing so in a visual form. The interplay of meaning and form brings a balanced harmony both in terms of function and expression. When a typeface is perceived as a form, it no longer reads as a letter because it has been manipulated by distortion, texture, enlargement, and has been extruded into a space. Fig. 1.9 Gestalt theory for organisation INSTRUCTIONS Fig. 2.1 Module Information Booklet - Advanced Typography 2024 Task 2A: Key Artwork ...
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