Typography | Final Compilation & Reflection

 


22/04/2024 - 26/07/2024 / Week 1 - Week 14

Rio Sato / 0360530
Typography / Bachelor of Design (Honours) in Creative Media / Taylors University
Final Compilation & Reflection

TABLE of CONTENTS:

1. WEBSITE LINKS TO EACH TASK

1.1   Task 1: Type Expression and Formatting

1.2  Task 2: Typographic Exploration and Communication (Text Formatting and Expression)

1.3  Task 3: Type Design and Communication

2. SUBMISSION

Task 1: Exercises - Type Expression
22/04/2024 - 10/05/2024 / Week 1- Week 4

Fig 2.1.1 Final Type Expression

Fig 2.1.2 Final Type Expression - PDF

Fig 2.1.3 Final Type Expression GIF

Task 1: Exercises - Text Formatting
10/05/2024 - 24/05/2024 / Week 4- Week 6

Fig 2.2.1 Final Text Formatting

Fig 2.2.2 Final Text Formatting with Guide

Fig 2.2.3 Final Text Formatting - PDF

Fig 2.2.4 Final Text Formatting with Guide - PDF

Fonts: ITC New Baskerville Std (Roman and Bold), Janson Text LT Std (75 Bold), 
Point size: 9 pt (body text), 50 pt, and 20pt (heading)
Leading: 14.4 pt (body text), 28.8 pt (heading)
Paragraph spacing: 14.4 pt
Alignment: Left align


Task 2: Typographic Exploration and Communication
24/05/2024 - 7/06/2024 / Week 6- Week 8

Fig 2.3.1 Final Type Formatting

Fig 2.3.2 Final Type Formatting with Guide

Fig 2.3.3 Final Type Formatting - PDF

Fig 2.3.4 Final Type Formatting with Guide - PDF

Font: Bahnschrift: Bold (headline), Bembo Std: Bold Italic (headline), Bembo Std: Extra Bold Italic (lead in-text), Adobe Caslon Pro: Regular (body text)
Font size: outlined, 15 pt, 18 pt, 9 pt
Line Length: 50–60 characters
Text Leading: 14 pt


Task 3: Type Design and Communication
07/06/2024 - 19/07/2024 / Week 8- Week 13

Fig 2.4.1 FontLab Final (sidebearings & kerning)

Fig 2.4.2 Final font construction

Fig 2.4.3 Final Font Construction - PDF


Fig 2.4.4 Final Type Poster

Fig 2.4.5 Final Type Poster - PDF

3. REFLECTION

3.1 Experience

Throughout the course, I found myself increasingly engaged with the intricacies of typography. The hands-on projects allowed me to apply theoretical knowledge in practical ways, deepening my appreciation for design elements. Each task served as a stepping stone, gradually building my confidence and skill set. From type expression to type design, every project challenged me to think critically and creatively. The process of refining my work based on feedback was particularly enlightening, as it underscored the importance of iteration in design.

3.2 Observations

One of the most striking observations I made was the vast impact that subtle changes in typography can have on the overall design. Adjusting the spacing, altering the font weight, or even tweaking the alignment can dramatically change the perception and readability of the text. I also noticed how different typefaces evoke different emotions and set various tones, which is crucial for effective visual communication. The importance of consistency and attention to detail became evident as I progressed through each task.

3.3 Findings

Through the course, I discovered several key insights about typography and design. Firstly, the foundation of good typography lies in understanding the principles of design, such as hierarchy, contrast, and balance. These principles guide the decision-making process and ensure that the design communicates its intended message effectively. Secondly, experimentation and exploration are vital. Trying out different typefaces, layouts, and compositions can lead to unexpected and innovative outcomes. Lastly, receiving and incorporating feedback is essential for growth. Constructive criticism helped me refine my designs and develop a more critical eye for detail.


Overall, this course has provided me with a solid foundation in typography and has significantly enhanced my design skills. I am now more confident in my ability to create visually compelling and communicative designs. The lessons learned and experiences gained will undoubtedly inform my future work in the field of design.

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